Health Carousel has been named as finalists in the American Marketing Associate Pinnacle Awards in three categories:
• Best Sales Enablement – WIN - Our B2B marketing team was nominated for building a marketing engine to focus on revenue growth and scaling efforts to drive over $40 Million from marketing generated leads in Q2 alone. Their success is a product of close collaboration with our line of business leaders and our Sales Enablement & Operations team. The team created content in the form of sales sheets, slide libraries, whitepapers & articles, crafted lead generation campaigns with candidate marketing emails, digital ads, virtual events & webinars and developed and implemented a consistent lead management process across the business to increase efficiency and tracking ability
• Best Customer Experience Execution – WIN - Our Product Marketing & Travel Nurse Marketing team was nominated for their marketing work on Health Carousel’s On Demand product. On Demand is an omni-channel platform that empowers healthcare professionals to find, apply and work assignments across the country. With a goal to drive engagement with the On Demand app, the cross-functional team of Product Development, User Experience, Technology, Marketing, Analytics and Recruitment have worked to create an unmatched customer experience for healthcare providers searching for and applying to new roles.
• Best Scrappy Marketing Campaign – FINALIST - The Talent Acquisition team worked with Employee Engagement and community partners to launch a community event at Madtree Brewing with the goal of brand building as an employer of choice. The event celebrating Women's Equality Day featured guest speaker, Emily Harrington, a 5X World Champion climber, highlighted women-owned businesses and supported local charities. This event sold out at 275 attendees! The added community presence contributed to 63% increase to employment applications in the month and 117% increase in our career site traffic.
“Our teams include some of the best people I’ve ever had the pleasure of working with. Together we are focused on our purpose to improve lives and make healthcare work better. This work was a great opportunity to do that, and I couldn’t be more proud of our teams’ accomplishments this year and the recognition they are receiving.” - Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel.
The Pinnacle Awards are the premier marketing awards program in the Greater Cincinnati area and an opportunity to focus on the important work to elevate the role of marketing within organizations and across our community.